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    <title>Mark Stosberg</title>
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    <id>tag:mark.stosberg.com,2008-11-25:/blog/2</id>
    <updated>2010-01-20T01:51:22Z</updated>
    <subtitle>balancing simplicity and technology in Richmond, Indiana</subtitle>
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<entry>
    <title>The cost of saving sent e-mail</title>
    <link rel="alternate" type="text/html" href="http://mark.stosberg.com/blog/2010/01/the-cost-of-saving-sent-e-mail.html" />
    <id>tag:mark.stosberg.com,2010:/blog//2.317</id>

    <published>2010-01-20T01:17:21Z</published>
    <updated>2010-01-20T01:51:22Z</updated>

    <summary> I don&#8217;t tap my own phone. I don&#8217;t xerox postcards before I mail them back from vacation. I don&#8217;t take a voice recorder when I go out with friends. And I don&#8217;t have a copy machine at home to...</summary>
    <author>
        <name>Mark Stosberg</name>
        <uri>http://mark.stosberg.com/</uri>
    </author>
    
        <category term="Simplicity" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Tech" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="carbonfootprint" label="carbon footprint" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="email" label="email" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sustainability" label="sustainability" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="technology" label="technology" scheme="http://www.sixapart.com/ns/types#tag" />
    
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        <![CDATA[<p><div class="floatimgright"><a href="http://www.flickr.com/photos/markstos/4263436474/" title="box biking at 10F by Mark Stosberg, on Flickr"><img src="http://farm5.static.flickr.com/4036/4263436474_48b5ecaa79_m.jpg" width="180" height="240" alt="box biking at 10F" /></a></div></p>

<p>I don&#8217;t tap my own phone.  I don&#8217;t xerox postcards before I mail them back from
vacation. I don&#8217;t take a voice recorder when I go out with friends. And I don&#8217;t
have a copy machine at home to duplicate hand written notes I may send.</p>

<p>But if I send a message of equal importance by e-mail, then my e-mail program
will automatically save a copy of every one of these messages.</p>

<p>E-mails I don&#8217;t need waste my time. They increase the time it takes to search
and browse through old email. They increase the time it takes for my email to
&#8220;sync&#8221; when I want to go offline.    To continue to save every e-mail I send
perpetuates the unsustainable myth that as long as our actions are online they
are &#8220;green&#8221;.</p>
]]>
        <![CDATA[<p>First the small action of saving a e-mail is amplified by the <a href="http://software.tekrati.com/research/9512/">1.5 billion
 people using e-mail globally</a>.
More saved e-mail means more disks to store the e-mail, larger backup systems
to handle the volume, and faster processors so that all the archived messaged
can be searched through efficiently. Since sent mail accumulates over time, an
increasing amount of resources are needed to handle the saved mail. In five
years there will be more people on the planet.  It&#8217;s likely a greater percentage
will be sending e-mail, and likely the e-mail volume will be even higher than
it as now. What is the energy cost, now and in the future, of storing so
much e-mail?</p>

<p>While we can debate the magnitude of the impact, more data storage equals more
resource consumption. In the United States, data centers already draw more
power than our TV usage [<a href="#references">1</a>], and data centers are only part of
the energy consumed by our increasingly networked life.  In turn, about 40% of
our water supply is devoted to generating power. Water is used in part to
provide cooling massive data centers. (Only 15% of the water supply is actually
used by the public). [<a href="#references">2</a>]</p>

<p>If you&#8217;re with me on this one, here&#8217;s one tip that could make big reduction in
the size of your &#8220;Sent Mail&#8221; folder, while still retaining the memory the
correspondence:</p>

<p>Consider not saving a copy of attachments you send in your Sent Mail folder.
Attachments are often 10 to a 1000 times larger than a typical e-mail, and you
already have a copy of the document on your hard drive. Plus, your recipient is
about to receive a copy and she may then also download a copy from her e-mail
to her hard drive. Saving the attachment in your Sent folder could mean
keeping a forth copy of the document. If it&#8217;s important to have a record
that the attachment was sent, you could send one message with the
correspondence that references the attachment, and save that a message. Then,
send the attachment in it&#8217;s own message, and don&#8217;t save the attachment in the
Sent folder.</p>

<p>Another idea: While some places have data retention rules (or laws!), these
typically do not apply to personal e-mail accounts. Consider turning off the
option to save e-mails by default, and conciously choose which e-mails you
think are important enough to save. Note that Google&#8217;s Gmail service (146 million users) does not
have an option to turn off automatically saving the messages you send. Yahoo is
another web-based e-mail provider that does provide this option. Check your
e-mail program for details.</p>

<p>It is powerful to ask &#8220;what is the impact of this?&#8221;, whether you consider e-mail
storage, the toxic batteries in our cell phones, or the impact of broadcasting
wifi radio waves through our homes 24/7. A daily choice such as a not saving
an sent e-mail can be a mindful practice to connect our abstract online lives
with the real world.</p>

<p>For details about calculating the carbon footprint of e-mail storage, read on. </p>

<p><a name="calculation"></a></p>

<h2>Calculating the carbon footprint of e-mail storage</h2>

<p>Research about the carbon footprint of e-mail storage turned up little in the
way of existing estimates. emailfootprint.org estimated that it would take 1 kilowatt
hour to store 1 Gigabyte of data for a year, but they didn&#8217;t explain how they
came up with that number, and the site is now offline, but accessible
through the <a href="http://74.125.93.132/search?q=cache:WXkI6AepK_oJ:emailfootprint.org/main.aspx">google cache</a></p>

<p>TreeHugger referenced a report that said that it would take 1 lb of coal to
store 20 megabytes of data for a year, according to the US Department of
Energy. But the report they linked to is no longer available.
[<a href="#references">3</a>]</p>

<p>I decided to see if I could piece together my own estimate of the impact of
storing sent e-mail, based on my own usage.</p>

<p>I have about 40 megabytes of mail saved from messages I sent in 2007.  This
perhaps already represents removing some messages which contained large
attachments.  For the sake of the example, let&#8217;s assume this is an average
amount. ( To personalize the example, check the size of your own Sent Mail
folders!). Let&#8217;s multiply this by an approximate 1.5 billion e-mailers and you
get about 56 petabytes of data (about 58 million gigabytes). To picture that:
imagine all the data was crammed on to reasonable large hard drives: 500
gigabytes each. It would take about 117,000 hard drives to store that data,
assuming it was stored relatively efficiently and no extra space was required
to store the operating system on this drives! The actual number is would be
higher because much data can be expected to be on older hard drives,
manufactured before the very large drives were an option. Further, it&#8217;s an
industry best practice to use always duplicate data using &#8220;RAID&#8221;, so the same
data would be written to at least two hard drives. Large providers such as
Google may further be duplicating data in at least two data centers, for extra
redundancy.</p>

<p>Using a number from
<a href="http://web.mit.edu/annakot/MacData/afs.annakot/OldFiles/MacData/afs.course.lockers/2/2.813/www/readings/EricWilliamsHybrid.pdf">here</a>,
I&#8217;ll estimate that it takes 446 MegaJoules of energy to produce a hard drive,
which I&#8217;ll convert to 124 kilowatt hours.  So, it would take about 14.5 million
kilowatt hours of energy just to produce 117,000 hard drives, without getting
into the energy required to keep them turned on.</p>

<p>Using <a href="http://www.eia.doe.gov/cneaf/electricity/page/co2_report/co2report.html#electric">data from US Department of Energy</a>,
it looks like we can expect about 2 lbs of CO2 to be generated to produce each
kilowatt hour of energy.</p>

<p>So that puts us at an estimated  29 million lbs of C02 generated to produce
enough hard drives to efficiently store all the sent e-mail in the world.
(Using my own amount as an average). </p>

<p>To visualize that number, let&#8217;s equate it the number of miles you&#8217;d have to
drive in average car to generate the same amount of CO2.  <a href="http://www.streetsblog.org/2008/10/14/how-clean-is-your-commute/">According to
Streetsblog</a>
the average car generates 1.2 pounds of CO2 per mile, equating to about
24 million miles.</p>

<p>In perspective: 24 million miles is a very large absolute number, but it pales
in comparison to the estimated 5 <em>billion</em> miles that American&#8217;s drive each
day. [<a href="#references">4</a>]. The real danger to address is the way of thinking that
a digital paperless life is automatically green one.</p>

<p><em>This post is a follow-up to one entitled <a href="http://mark.stosberg.com/blog/2009/11/stewardship-of-our-online-lives.html">Stewardship and Sustainability of our Online Lives</a></em>.  </p>

<h2>See Also</h2>

<ul>
<li><a href="http://ms609.blogspot.com/2009/06/how-much-energy-does-it-take-to-store.html">How Much Energy does it take to store an e-mail?</a></li>
<li><a href="http://blogs.wsj.com/digits/2009/04/15/spams-noxious-carbon-footprint/">The Carbon Footprint of Spam - Wall Street Journal</a></li>
</ul>

<h2>References:</h2>

<p><a name="references"></a></p>

<ol>
<li><em>an EPA study stating that the data center industry devours <a href="http://datacenterjournal.com/content/view/2851/43/">61 billion kWh of energy annually</a></em> compared to .<em>..about 275 million TVs currently in use in the U.S., consuming over <a href="http://www.energystar.gov/index.cfm?fuseaction=find_a_product.showProductGroup&amp;pgw_code=TV">50 billion kWh of energy each year</a></em></li>
<li><em><a href="http://datacenterjournal.com/content/view/2851/43/">Quenching the Thirst of Power-Hungry Data Centers</a>, citing primary data from the US government.</em></li>
<li><em><a href="http://www.treehugger.com/files/2008/02/the_footprint_o_1.php">The Footprint of Gmail: How Much Energy Would Deleting Email Save?</a></em></li>
<li><em>Americans drive <a href="http://www.ibtta.org/files/PDFs/Yermack_Larry.pdf">5 billion miles per day</a></em></li>
</ol>
]]>
    </content>
</entry>

<entry>
    <title>Stewardship and Sustainability of our online lives</title>
    <link rel="alternate" type="text/html" href="http://mark.stosberg.com/blog/2009/11/stewardship-of-our-online-lives.html" />
    <id>tag:mark.stosberg.com,2009:/blog//2.312</id>

    <published>2009-11-26T05:04:09Z</published>
    <updated>2009-12-05T23:37:01Z</updated>

    <summary> A few weeks ago I had my laptop stolen. Earlier that morning I had been reflecting and writing on the laptop about the intersection of our spiritual lives with our digital lives. And then, as if by divine intervention,...</summary>
    <author>
        <name>Mark Stosberg</name>
        <uri>http://mark.stosberg.com/</uri>
    </author>
    
        <category term="Simplicity" scheme="http://www.sixapart.com/ns/types#category" />
    
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    <category term="google" label="google" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="internet" label="internet" scheme="http://www.sixapart.com/ns/types#tag" />
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    <category term="sermon" label="sermon" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="stewardship" label="stewardship" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sustainability" label="sustainability" scheme="http://www.sixapart.com/ns/types#tag" />
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        <![CDATA[<p><span class="floatimgright"><a href="http://www.flickr.com/photos/markstos/4157172806/" title="Kent and Kurt on the Whitewater Gorge Trail by Mark Stosberg, on Flickr"><img src="http://farm3.static.flickr.com/2691/4157172806_3ba4273709_m.jpg" width="180" height="240" alt="Kent and Kurt on the Whitewater Gorge Trail" /></a></span></p>

<p>A few weeks ago I had my laptop stolen. Earlier that morning I had been reflecting and writing on the laptop about the intersection of our spiritual lives with our digital lives. And then, as if by divine intervention, my laptop disappeared&#8212; during church service no less&#8212; and I was given an even greater opportunity to answer the question: When we spent more time browsing the web, what is that we are doing less of? When we spend more checking e-mail, what are we doing less of? And when we spend more time on Facebook, what are we spending less time doing? Apparently, the answer in my case is cleaning is my desk and organizing the garage.  Those are the things I did more when I could do the the internet less. I joke about this, but I do envision my home as a place of rest and rejuvenation, yet I let clutter accumulate while I spent more time on my computer doing &#8220;productive&#8221; things. </p>

<p>There are many implications of shifting our increasingly precious free time online. Today I&#8217;d like to delve into the carbon footprint of our online lives.</p>

<p>You can use the audio player here to listen to a 15 minute version of the message delivered at my church, (or you can also <a href="http://mark.stosberg.com/audio/stewardship_of_our_online_lives.mp3">download the audio file</a>.)</p>

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<p>The message continues below the jump. </p>
]]>
        <![CDATA[<p><a href="http://www.flickr.com/photos/markstos/4086956596/" title="Fall box bike commute by Mark Stosberg, on Flickr"><img src="http://farm3.static.flickr.com/2551/4086956596_e621817fd9.jpg" width="500" height="375" alt="Fall box bike commute" /></a></p>

<p>As individuals and organizations, many of us profess to hold up the value of stewardship, of caring for the earth&#8217;s resources. But as some of us move more of our lives online, how much do really know about the real-world impact of our actions and data online lives? </p>

<p>When Google&#8217;s Gmail service launched, it advertised &#8220;never delete an email again&#8221;. Instead, you can archive the e-mail with a single click, and it will always be there in case you might like to find it later. </p>

<p>As part of the launch, Google was offering about 100 times more e-mail storage than their competitors. This was enough, they claimed, to never delete another e-mail in your life. This was a decisive moment that changed web-based e-mail forever. Competitors scrambled to dramatically increase their storage options so they could compete.</p>

<p>Something there bothered me.  In the physical world, this is a way of thinking that no environmentalist would stand for&#8212; NEVER THROW ANYTHING ANYWAY AGAIN?  The circle of life is broken, replaced with a one way trip from creation to permanent storage.</p>

<p>Are the rules for sustainability online really that different? </p>

<p>There&#8217;s been a belief that when we move activities online, we are being green.  We laud &#8220;Going paperless&#8221;, and celebrate e-everything. </p>

<p>There of course some truth in the efficiencies of digital living. It&#8217;s certainly intuitive that&#8217;s less resource intensive to send an e-mail instead of a physical letter, or teleconference instead of flying somewhere for a meeting. </p>

<p>But along with some of these efficient uses of the internet, we&#8217;ve moved some of our unsustainable practices online without deeply questioning the impact of this.</p>

<p>While it may be efficient to send an e-mail instead of a letter, many of us now send and receive far more e-mails than we wrote letters.  Our use of the internet has gone far beyond replacing physical tasks with efficient digital alternatives.</p>

<p>I&#8217;ll share what I know about the carbon footprint of our online lives now.</p>

<p>To talk about the carbon footprint of our online lives, let&#8217;s start with the the physical existence of the Internet. Websites and e-mail are served for computers all over the world. Many websites are now clustered in a relatively small number of large data centers. </p>

<p>Picture a data center as a dimly lit, windowless warehouse. On the concrete floor sits aisle after aisle of floor-to-ceiling stacks of computer, neatly set on identical racks, with a blinking lights on the front and neatly organized cable on the back. There is an incessant hum from thousands of spinning disk drives and fans to cool the systems.  The temperature is comfortable, thanks to dedicated cooling systems for the computers. The aisles are even emptier of workers than it is at Lowe&#8217;s. A small number of people may be onsite to tend to the rare physical needs of the machines, but most people who use the systems could be anywhere. Like you or me, they could even be sitting at home in their underwear.</p>

<p>Already, the data centers that host major Internet sites are drawing more electrical power in the United States than our TV use. [1] Let me say that again: the electricity American&#8217;s consume to power to their Internet habit has surpassed the amount of electricity used to power to TV habit.  And while we keep our TVs just a few hours a day, we expect websites to be available 24 hours a day, every day.</p>

<p>Data centers tend to be powered by traditional power sources, with a few exception who choose to use wind or solar to power their operations. Google has expressed sincere interest in greening their operations, but so far continues to focus on building out their infrastructure as fast as they can, with a plan to throw money at the sustainability problem, hoping for a solution later.</p>

<p>A scientist researched the energy consumed by a Google search and determined that executing just two Google searches would use enough energy to boil a kettle of water [2] Google refuted this claim, saying that this estimate was far too high. Google performed it&#8217;s own carbon footprint calculation of a Google search.  According Google&#8217;s own estimate, it would take a 1,000 Google searches to equal  the impact of driving an average automobile a kilometer, or  6/10ths of a mile [3]. Sending a search to Google isn&#8217;t just asking a question to a single computer.  Clusters of super computers are used to calculate a response. The footprint of a search is small, but the number being executed every day is staggering. I&#8217;m sure Google was trying to present their environmental impact in the best possible light. It&#8217;s no wonder then that they didn&#8217;t cross reference these statistics with the number of searches that are currently performed each day. It&#8217;s estimated that about 300 million Google searches are performed each day.[7]</p>

<p>This means that according to Google&#8217;s own estimate, the daily impact of Google searches adds up to the equivalent of driving about 180,000 miles each day.  Calculating this number was of my deciding points in preparing this message.  It&#8217;s such a big number.  Imagine if there were 180,000 less miles driven each day!</p>

<p>With some further research I was able to put this number in perspective. (I think it took less a thousand additional Google searches). The United States Postal Service logs an estimated 2.6 million miles each day, or about 15 times more. [6] Americans in total drive about 5 BILLION miles a day. [4] The impact of Google searches is statistically insignificant compared to this. To try to put this into perspective: If American&#8217;s were to drive one mile less per year, it would have more a thousand times more impact than if the entire world abstained from searching Google for a single day. </p>

<p>I don&#8217;t mean to diminish the original number: The daily impact of Google searches equating to 180,000 miles of driving in terms the carbon footprint. It&#8217;s still a big number and it would great to reduce it further. Comparing the impact of different activities we perform helps us to put things in perspective and prioritize what lifestyle changes could most effective. And we don&#8217;t always have to chose making one improvement at the expense of another. </p>

<p>The Google search statistic was an example of taking an action online. Life online involves more than just Google searches though.</p>

<p>Our online lives are also composed of data we generate or that is collected about us, sitting up there in the &#8220;cloud&#8221;, at these data centers. There are e-mail folders of archived messages. There are archived posts to mailing lists and forums, and photos of old summer vacations posted on photo sharing websites.</p>

<p>Our data has a cost to exist as well.  Data that seems to be inactive is likely to be regularly accessed for maintenance like virus scans, causing an energy draw proportional to the amount of data involved. Any data stored online is likely backed up every day.  Even inactive data is copied repeatedly to back-up tapes, causing additional power consumption.</p>

<p>What is this impact of this storage in context? I don&#8217;t know, but it&#8217;s clear that the more data is out there, the greater the cost to store it.</p>

<p>There&#8217;s so much data being stored about us, often not because we care about it, but because it benefits the corporations who are collecting it.  The more data Google, Facebook and others collect, the more content they have for pages to serve ads on, and the more relevant ads they are able to display based on the data we give them.</p>

<p>So Google strongly encourages us to archive e-mail, not delete it, which would reclaim resources. Likewise, Facebook and many other sites have few or no limits on the amount of content you can post. Instead, they focus on infinite data structures, like Flickr&#8217;s &#8220;photostream&#8221;, Facebook &#8220;walls&#8221;, and the endless river of status updates on Twitter.</p>

<p>The design of these sites is not to encourage us to review all of someone&#8217;s content, or even someone&#8217;s best content. The design pattern we see over and over online now is to encourage an infinite streams of data, and have us focus only the most recent entries of the infinite streams, while meanwhile the old data is encouraged not to be removed and recycled, but to stay online forever for reference and profit.</p>

<p>It&#8217;s a hard problem to design tools that find the most relevant information regardless of whether it&#8217;s the newest or not. Google search tries to solve just that problem. The problem could be somewhat voluntary addressed if people took greater care to update the information that was posted online, or delete content we controlled that knew was obsolete.</p>

<p>As stewards of our online lives, we should apply the same kind of thinking we do about physical world sustainability to our online lives.</p>

<p>Re-consider allowing so much of your data to make a one way trip to permanent archiving.  Cultivate your data like a garden. Something with finite boundries.  Review the things you&#8217;ve planted online periodically. Throw away content that has rotted or expired over time. Prune out the typos. Trim and rewrite your best pieces so they can flourish.</p>

<p>Use your data gardening time to reflect on your past. You may ask yourself &#8220;Whatever planted the seed for that article in my head?&#8221; But you may also find some heirloom crops, still bright with flavor today.</p>

<p>Now let&#8217;s zoom out some. How can we profess to be good stewards of the earth,
when we engage in activity where we don&#8217;t really know the impact? </p>

<p>Religious history has seen groups split over such questions. Should we use
automobiles? Electricity? The Internet? The Amish stand out for choosing the
simpler life, while other demoninations attempt to live &#8220;in the world but not
of it.&#8221;</p>

<p>Communicating through the internet is just one example of lifestyle choices
which create a more abstract existence, where the affects of simple daily
activities touch back to data centers in California and factories in China. </p>

<p>To embrace this complexity while still prioritizing stewardship means taking on the responsibility of understanding the impact of our abstracted actions, from using the internet, to driving cars, to buying foreign-made products.</p>

<p>When it comes being a good steward of our online lives there are many ways to address the complexities and reduce our carbon footprint. Here are three specific practices that I use. The impact of each action may be small, but like a vote, the cumulative effect of small actions can add up to something big. The benefits of such practices go beyond simply reducing carbon footprints. Each one is a practice in mindfulness, that reminds us that our abstracted actions have real world impacts. </p>

<ol>
<li>The first tip: I  put our home cable modem and wireless router on a power strip. We turn the strip off at night and on in the morning. Not only does this save electricity, it also improves security by completely preventing outside access. It also reduces the amount of radio waves  being broadcast through the house.</li>
<li>A second tip: When sending an e-mail that is primarily an attachment, I consider using the option to not save the message in your sent-mail folder. These messages are much larger than normal e-mails, and I already have a copy of the document on your hard drive, plus the recipients will also have a second copy in their Inbox, and likely a third that is saved to their own hard drive. </li>
<li>Finally, here&#8217;s a tip that could vastly reduce the number of Google searches, while at the same time finding what you are looking even faster. Top Google searches include queries for &#8220;YouTube&#8221; and &#8220;Facebook&#8221;. Instead of going directly to a site like &#8220;YouTube.com&#8221;, many people first type &#8220;YouTube&#8221; into Google and click on the first result. Using a bookmark for popular sites would save a small but repetitive amount of time and energy by going directly to the sites. A bookmark is not only efficient here, it makes that Google is not tracking your search and mediating your experience as pass through Google. You are saving yourself from seeing one more ad that day, which would otherwise be displayed in the right sidebar of Google as you click through. </li>
</ol>

<p>Ultimately I think the wisdom of &#8220;less is more&#8221; that applies to being stewards of our online lives. You have the option to just not post something. Or Don&#8217;t sign up for some website. Or just unplug and go outside. Visit someone in person. Stewardship the old fashioned way has a beautiful simplicity to it. </p>

<p>How have you found satisfaction and success in being a steward of your online
life? If you don&#8217;t use the Internet, or have even just avoided Facebook, what
has it meant for you to chose this decision while so many others embrace it?
What do you find at the intersection of our spiritual and digital lives? </p>

<h2>References:</h2>

<ol>
<li><em>an EPA study stating that the data center industry devours <a href="http://datacenterjournal.com/content/view/2851/43/">61 billion kWh of energy annually</a></em> compared to .<em>..about 275 million TVs currently in use in the U.S., consuming over <a href="http://www.energystar.gov/index.cfm?fuseaction=find_a_product.showProductGroup&amp;pgw_code=TV">50 billion kWh of energy each year</a></em></li>
<li><em>Performing two Google searches from a desktop computer can generate about the <a href="http://www.natscience.com/Uwe/Forum.aspx/physics/32927/Revealed-THE-ENVIRONMENTAL-IMPACT-OF-GOOGLE-SEARCHES">same amount of carbon dioxide as boiling a kettle for a cup of tea.</a></em></li>
<li><em>the average car driven for one kilometer (0.6 miles for those in the U.S.) produces as many greenhouse gases as <a href="http://googleblog.blogspot.com/2009/01/powering-google-search.html">a thousand Google searches.</a></em></li>
<li><em>Americans drive <a href="http://www.ibtta.org/files/PDFs/Yermack_Larry.pdf">5 billion miles per day</a></em></li>
<li><em>The Dept. of Transportation estimates that Americans drive an average of <a href="http://www.associatedcontent.com/article/32937/more_gas_and_better_gas_mileage_for.html">29 miles per day</a></em></li>
<li><em>The Postal Service operates a fleet of 219,000 vehicles, including 146,000 delivery vehicles&#8230;The average LLV is driven about 18 miles a day.</em> (146,000*18 = ~ <a href="http://www.altenergystocks.com/archives/2009/09/usps_study_ev_economics_depend_on_smartgrid_revenue.html">2.6 million miles per day</a> )</li>
<li><em><a href="http://blog.usaseopros.com/2009/06/26/google-searches-per-day-reach-299-million-in-may-2009/">&#8230;299.83 million Google searches per day</a>  in May 2009</em></li>
<li>The book <a href="http://www.amazon.com/dp/1416546960/">Planet Google</a> was also a useful reference. </li>
</ol>
]]>
    </content>
</entry>

<entry>
    <title>environmentaldefense.org: -1, newdream.org: +1 </title>
    <link rel="alternate" type="text/html" href="http://mark.stosberg.com/blog/2007/09/environmentaldefenseorg--1-newdreamorg-1.html" />
    <id>tag:mark.stosberg.com,2007:/blog//2.222</id>

    <published>2007-09-29T16:00:00Z</published>
    <updated>2008-09-18T02:04:54Z</updated>

    <summary> Today I got an unsolicited mailing from environmentaldefense.org. It was so thick, I asked my wife to guess how many sheets of paper they had sent us. We decided to count a return envelope as 1 sheet. She guessed...</summary>
    <author>
        <name>Mark Stosberg</name>
        <uri>http://mark.stosberg.com/</uri>
    </author>
    
        <category term="Simplicity" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="sustainability" label="sustainability" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-us" xml:base="http://mark.stosberg.com/blog/">
        <![CDATA[<a href="http://www.flickr.com/photos/markstos/1526603123/" title="big box to the post office by Mark Stosberg, on Flickr"><img src="http://farm3.static.flickr.com/2270/1526603123_c36aaefae3_m.jpg" align="left" alt="big box to the post office" style="margin-right: 10px;" width="240" height="223" /></a> Today I got an unsolicited mailing from environmentaldefense.org. It
was so thick, I asked my wife to guess how many sheets of paper they
had sent us. We decided to count a return envelope as 1 sheet. She
guessed 4. I guessed 5. They sent eight. Including the mailing
envelope, that was 9 pieces of mostly un-recycled paper that I didn't
ask for, encouraging me to take steps to save the environment. Like
trees. Like trees which are cut down to create paper to send mailings
like this...<br /><br /><p>
I contrast this behavior with <a href="http://www.newdream.org/">The Center for a New American Dream</a>, which also works on sustainability issues. Not only did they <a href="http://www.newdream.org/junkmail/betterway.php#cnad">resist buying mailing lists to send unsolicited mail</a>,
on multiple of occasions they have sent mailings that consisted of just
a 1/2 sheet of paper, demonstrating that they are not only preaching
sustainability, they are living it. </p>
The alternative gift fair we've had in Richmond the past couple of years is based on <a href="http://www.newdream.org/holiday/altgift.php">the model provided by newdream.org</a>.
    ]]>
        
    </content>
</entry>

<entry>
    <title>A satisfied customer of Sodafired.com</title>
    <link rel="alternate" type="text/html" href="http://mark.stosberg.com/blog/2006/07/a-satisfied-customer-of-sodafiredcom.html" />
    <id>tag:mark.stosberg.com,2006:/blog//2.221</id>

    <published>2006-07-17T16:00:00Z</published>
    <updated>2008-09-17T02:35:24Z</updated>

    <summary> For my recent wedding, we registered with independent ceramics artist Emily Murphy to produce a set of handmade tableware for us. This included some plates, bowls and mugs. Now that I&apos;ve had a chance to use these daily for...</summary>
    <author>
        <name>Mark Stosberg</name>
        <uri>http://mark.stosberg.com/</uri>
    </author>
    
        <category term="Simplicity" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="food" label="food" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="pottery" label="pottery" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-us" xml:base="http://mark.stosberg.com/blog/">
        <![CDATA[<p>
<a href="http://www.flickr.com/photos/markstos/2131307377/" title="fronch toast by Mark Stosberg, on Flickr"><img src="http://farm3.static.flickr.com/2040/2131307377_0cee3b0b40_m.jpg" style="margin-right: 10px;" alt="fronch toast" align="left" width="180" height="240" /></a>
For my recent wedding, we registered with independent ceramics artist <a href="http://www.potteryblog.com/">Emily Murphy</a> to produce a set of handmade
tableware for us. This included some plates, bowls and mugs.

</p><p>
Now that I've had a chance to use these daily for a few weeks, I can highly
recommend Emily's ceramics. You can see an <a href="http://sodafired.com/portfolio/tableware/striped%20place%20setting">example
of her work</a>.

</p><p>
Having lived with <a href="http://www.stonymeadowpottery.com/">Jordan
Taylor</a> in the past, I've been lucky to have nice ceramics in my home for
the last several years. As Jordan progressed from a student to an artisan, I've
also been able to experience a pottery exhibiting a range of quality.
</p><p>
Emily's work is not only attractive, it is athletic in its balance and durable
in its design. Ceramics with thin, tapered edges will chip over time. All of
the tableware I've seen from Emily has a solid lip on it, making it
chip-resistant. 

</p><p>
The form of her plates is superior to anything I've seen on the mass market.
Although it's difficult to experience through the two-dimensional photos above,
the plates have a mild bowl-like quality. It's a small thing that I find
pleasing.

</p>
Whether or you try Emily's ceramics or those from another artist, I 
<a href="http://mark.stosberg.com/About/Currents/1999/pots_started_me_shaving.html">recommend the experience</a> of handmade ceramics as a pleasant way to start your day.
    ]]>
        
    </content>
</entry>

<entry>
    <title>Review of the &quot;S&quot; push reel mower </title>
    <link rel="alternate" type="text/html" href="http://mark.stosberg.com/blog/2001/04/review-of-the-s-push-reel-mower.html" />
    <id>tag:mark.stosberg.com,2001:/blog//2.267</id>

    <published>2001-04-20T03:26:25Z</published>
    <updated>2009-03-14T03:30:09Z</updated>

    <summary> This is a review of my &quot;S&quot; push reel mower. I call it &quot;S&quot;, because that&apos;s the only distinguishing label on it. I have no idea what brand it is or how old it is. I think there are...</summary>
    <author>
        <name>Mark Stosberg</name>
        <uri>http://mark.stosberg.com/</uri>
    </author>
    
        <category term="Simplicity" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-us" xml:base="http://mark.stosberg.com/blog/">
        <![CDATA[<a href="http://www.flickr.com/photos/markstos/2543261832/" title="discipline by Mark Stosberg, on Flickr"><img src="http://farm4.static.flickr.com/3090/2543261832_bb18cee691.jpg" width="500" height="317" alt="discipline"
vspace="5" hspace="5" align="right"
    /></a>

This is  a review of my "S" push reel mower. I call it
"S", because that's the  only distinguishing label on it. I have no idea what brand it is or
    how old it is. <p>

I think there are some parallels between software development and
mowing. I've long enjoyed mowing the lawn as a good time to debug
everyday life. I get into the repetitive motion, the sound drowns out
the environment, and I get into a meditative state. The mowing is
happening on it's own and I'm debugging. Optimizing "but if"
      statements into "what if" loops. <p>

Today as I was mowing a lawn, a neighbor was out in her yard, moving
with a power mower. I got to thinking about some of the reasons I
enjoy using my reel mower. Here's a start. 

]]>
        <![CDATA[
<ul>
      <li> <b> Free.</b> -- not to be overlooked. Most folks don't want them any more, so I got mine gratis. This started the relationship on a positive note. After considering the further reasons below, I'm sure I would pay for one, though </li>
      <li> <b>I can watch it go.</b> -- Maybe you've been on a trip on
      an old <a
      href="http://www.nbbd.com/godo/history/NBCBook/Swan.gif">paddle-wheel steamboat</A> before. I took a trip on one once. That
      was on the Ohio River in Louisville, Kentucky. Part of what was fun for me
      about my steamboat ride was steading at the back of the ship,
      watching and listening as the giant slats of wood moved in and
      out of the water, pushing hard with water beads flying off. Now
      compare that experience to riding in a motorboat-- humming over
      the water powered by an unseen force. The comparison between a
      push reel mower and a power-mower is much the same. I get to see
      everything that's happening. I watch the grass as it get tugged
      between the blade and catch, snapped flung into the air like a
      miniature fireworks display. The harder I push, the better the
      show! </li>

      <li> <b>Safer</b> -- I've probably done some dumb things
      when operating a power mower. I remember wearing shinguards at
      least once when mowing the lawn. This was probably because I'd
      run over something that shot out and cut me in the shin at
      least once and I expected it happen again. If the pushmower ran
      over thing big, it would just stop-- the mechanism is such that
      there the blade scrapes against a second plate-- which sharpens
      the blade as it goes-- so there is no room for anything to fit
      through and fly out and hit me. Either it's grass and it gets
      cut, or it's a stick and get's stuck.</li>
      <li> <b>It's cheaper</b> -- No gas to buy. The machinery is
      simple, so it rarely breaks and needs fixing. When I got it, it
      had been sitting outside unused for a couple years. It started
      fine. </li>
      <li> <b>Might even be faster</b> -- At best, I can clip
      across the yard at jugging speed. This is when I'm mowing the
      yard when it should be mowed. I believe this as fast as I could
      ever move with a power mower. At worst, I can cut a foot or two,
      back up a little but and give it another shove. This when I
      should have mowed the yard a couple of weeks earlier and the
      grass has good sunlight and plenty of rain.  I remember cutting
      tall grass with a power mower was slow too-- it would get a big
      wad of grass stuck under it and get stuck and cut out.  So I'll
      see it takes roughly the same amount of time to get the two
      mowers around the yard. Next time my neighbor is out and our
      yards both need cut, I can challenge him to a speed mowing
      contest and settle this. I'll make sure he gets a handicap of
      having to make a trip the store to get gas for his mower. :) </li>

      <li> <b>More exercise</b> -- I just find ways to get
      exercise doing everyday things instead of making "getting
      exercise" an additional item on my schedule. </li>
      <li> <b>Quieter</b> -- At least, it's quieter than a power
      mower. It makes a pleasant whir as the blades spin
      around. When pulling it backwards, it sounds like dragging a
      chain lightly over a corrugated tin roof. Sort of a disturbing
      sound really, but still quieter than other mowers. 
      <li> <b>Better for the environment</b> -- This was actually
       one of my primary motivations for seeking out a push reel mower 
       in the beginning -- no fossil fuel consumption. No I like it
       for a lot of other reasons-- it's low cost appeals to my
       frugalness, it's low maintenance appeals to my laziness and the
       time savings and workout appeal to my sense of
       efficiency. </li>
      <li> <b>Easy to stop for a glass of lemonade.</b> --
      Starting power mowers is an art. I'm talking about the ones with
      with the little plug on a string that you have yank with all
      your might, and then fiddle with a little throttle in the
      meantime. Without overhead to get the mower started comes a
      tendency to want to keep it running as long as possible. With
      the instantaneous stop and start of a push reel mower, taking a
      lemonade break is as easy as ever. In fact, I could take
      three. </li>

    </ul>

If you live near  Richmond, Indiana, come
on by and give it a spin if you'd like. I'd be happy to let you test
    it out my yard or loan it to you for your job. <p>

      If you are in the market for a new mower, <a
      href="http://www.peoplepoweredmachines.com/">peoplepoweredmachines.com</a>
looks interesting. 
]]>
    </content>
</entry>

<entry>
    <title>Hooked on Farmer&apos;s Market</title>
    <link rel="alternate" type="text/html" href="http://mark.stosberg.com/blog/2000/10/hooked-on-farmers-market.html" />
    <id>tag:mark.stosberg.com,2000:/blog//2.218</id>

    <published>2000-10-31T02:43:33Z</published>
    <updated>2008-09-16T01:46:15Z</updated>

    <summary> Sometime early this summer I discovered the Farmer&apos;s Market. I was hooked. Now you know this is a serious love affair when I get up every Saturday morning at 8 AM for this. I&apos;m sure my farmer&apos;s market is...</summary>
    <author>
        <name>Mark Stosberg</name>
        <uri>http://mark.stosberg.com/</uri>
    </author>
    
        <category term="Simplicity" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="food" label="food" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-us" xml:base="http://mark.stosberg.com/blog/">
        <![CDATA[ <a href="http://www.flickr.com/photos/markstos/2694816720/" title="free hugs by Mark Stosberg, on Flickr"><img src="http://farm4.static.flickr.com/3046/2694816720_ae3b064c51.jpg" alt="free hugs" width="500" height="375" /></a>

    Sometime early this summer I discovered the Farmer's Market. I was hooked. Now you know this is a serious love affair when I get up every Saturday morning at 8 AM for this. I'm sure my farmer's market is much like the one that happen everywhere else-- A parking lot, full of  pickup trucks and farmers standing behind crates of red tomatoes, pale melons, bulbous squash or whatever is in season.
<p>
</p>]]>
        <![CDATA[<p>
Here's what makes the experience great for me. Lately, after reading <a href="http://www.ishmael.org/">Ishmael</a> and hanging out at the <a href="http://www.clearcreekcoop.org/">Clear Creek food co-op</a>, I got turned onto eating <a href="http://www.waynet.org/">local</a> <a href="http://directory.google.com/Top/Society/Issues/Environment/Food_and_Drink/Organic_Food/">organic</a> food.

</p><p>
That's what got me started. I visited Lucy and Eugene from <a href="http://www.angelfire.com/oh2/boulderbeltcsa">Boulder Belt</a> at their booth. They have a wide variety of organic produce and they have become my first stop when I visit the market.
</p><p> What keeps me coming back is the experience. I love the
personal connection with my food and the people who grow it. I say
"Tell me about this little tomatoes".
</p><p>"Those are grape tomatoes. Here, try one." Grape tomatoes are
awesome! The size of grape, I get two little baskets each week and eat
them as snack food.
</p><p>I can ask "How hot are these are peppers here?" and I find out
just what I want. It's more than the great service, fresh food and good
information though-- I enjoy seeing the same people vending there each
week and knowing that behind them there isn't a supply chain of distributors, warehouses and disgruntled workers stretching back to
South America. I can talk to Bill, who is admittedly just goofing off
selling his berries, or the Amish folk who always have fresh whole
wheat bread and jam, or the anonymous folk who frequently have huge
bunches of fresh flowers for $2.00 (I should really introduce myself.)
</p><p>So now it's almost October and the Farmer's Market is soon to
end for the year. Now I need to make I new discovery: If I want to eat
in-season local food in Indiana during the winter, what do I do? I
suppose if I'm serious about this I better get to canning and freezing.
We'll see.
</p>]]>
    </content>
</entry>

<entry>
    <title>How Jordan&apos;s pots started me shaving again</title>
    <link rel="alternate" type="text/html" href="http://mark.stosberg.com/blog/1999/08/how-jordans-pots-started-me-shaving-again.html" />
    <id>tag:mark.stosberg.com,1999:/blog//2.216</id>

    <published>1999-08-19T16:00:00Z</published>
    <updated>2008-09-16T01:16:16Z</updated>

    <summary> Jordan Taylor was my housemate for a year. He was finishing up his last year of college and I was working at my start-up website design firm, Summersault. His second term he devoted all his academic time to making...</summary>
    <author>
        <name>Mark Stosberg</name>
        <uri>http://mark.stosberg.com/</uri>
    </author>
    
        <category term="Simplicity" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="beauty" label="beauty" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="pottery" label="pottery" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="shaving" label="shaving" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-us" xml:base="http://mark.stosberg.com/blog/">
        <![CDATA[<img src="http://mark.stosberg.com/currents/1999/8/img/jordan_among_pots.jpg" alt="Jordan Taylor among his pots" style="margin-left: 10px;" align="right" border="1" width="300" height="300" />

<a href="http://www.stonymeadowpottery.com/">Jordan Taylor</a> was my housemate for a year. He was finishing up his last year of
college and I was working at my start-up website design firm, <a href="http://www.summersault.com/">Summersault</a>. His
second term he devoted all his academic time to making pottery. So the times we
had dinner together, we'd discuss what we were excited about that day. He'd often
show me some new pots and ask for comments on them, which I was happy to oblige.
I'd tell him about some new technology I read about on <a href="http://www.slashdot.org/">Slashdot</a>
that wow-ed me, like the <a href="http://slashdot.org/article.pl?sid=99/08/11/1820258&amp;mode=thread">World's
Smallest Webserver</a>.
<p></p>

<p>
We always had a kitchen full of homemade pottery, which I wasn't used to. I became fascinated with Jordan's pots. I became a ceramics critique, commenting on the glaze and the weight, the color and the curves, and later I was bold enough to comment on the theory of pottery aesthetics from my unqualified position.

</p>

<p> I discovered that these handmade creations made me happier. I liked eating
  with them, handling them, and even washing them wasn't such a chore. There was
  often some small detail to be rediscovered. Beyond that, realizing the creation
  process made a difference to me. That is, looking at the pottery, I instantly
  recognize the object as being hand-made. With that, I know an individual put
  some care and time, thought and energy, into the pot. Looking at a plastic plate,
  or a mass-produced ceramic model, that process is instantly obvious as well.
  Maybe some assembly line worker glanced over my plate and checked it for defects
  as a machine pressed it and passed in on by. Which is sort of depressing to
  think about. The image reminds me of a job I had in a factory, staring a computer
  terminal, looking at x-rays of wheels to make sure they weren't defective. That
  was sort of depressing.

</p><p> Being as I like to eat at least 3 times a day, I interacted a lot with Jordan's
  pots. I learned something from Jordan's pots. The first is that my environment 
  really makes a difference, whether I like it or it not. This replaced my former
  notion that if I was just well-balanced enough internally, I could achieve maximum
  happiness in any environment. While I still find this notion of internal enlightenment
  attractive, the idea that my environment affects who I am has a nice twist hidden 
  with in it: that I affect my environment. Specifically, I'm referring to the
  subtleties, like difference between a Wal-Mart plate and a Jordan Taylor 
  plate from a distance. The difference may not even consciously register, but
  it's there. </p>

<p>
So, I decided I wanted to be a handmade pot. I wanted to have that subtle texture that made people in my environment a little happier because I was somehow a little more appealing. I started shaving again. I switched from
the big-ass <a href="http://mark.stosberg.com/images/union_square/hygirls4.jpg">lamb chops</a> I'd been wearing to some <a href="http://mark.stosberg.com/currents/1999/8/img/superman_shirts.jpg">more conservative burns</a>. I even tried to shave every few days to stay maximize the clean-shaven look. I realize that not every one's got the same taste, but I figured maybe some people of the world held the view I do -- people that look like they've put some effort into grooming themselves are generally more attractive.
</p>
<p>
There was no tangible result from my experience, but that's what I expected.
Instead I got a strengthened sense of how I'm connected with those around me, and how our happiness might be intertwined. All that from some pots.
</p><p>
</p>]]>
        
    </content>
</entry>

</feed>
